Timing is very important when you’re buying a new vehicle. If you plan it out properly, you can drive away with a shiny new truck at a great price. There’s no better feeling than paying less for a great truck. But it’s going to take some work. So let’s get to it. Start by learning all you can regarding purchasing your new truck. Learn things like its financing options, the sticker price, upgrades, colors, trims, rebates, and standard equipment. Learning all you can puts you in a better position than someone who’s only read the brochure.
You may also have noticed that there are a lot of new car ads around the holiday season. If you think that December is the best time to buy a new truck, you’re right. Dealerships want to end the year with more sales as compared to their previous year. So they go all out to make every sale happen. They also want to move out the year’s inventory so they have space for fresh stock.
Another important time for truck buyers is Black Friday. Actually, from Black Friday to the end of the year is when the sales staff at dealerships will be trying their best to get their sales numbers up and maximize their bonuses. This can mean a great deal for your new truck if you’ve done all your other research properly.
But you don’t need to wait till the end of the year. May, and specifically Memorial Day weekend, usually has manufacturers and dealers offering discounts and other incentives. Dealerships and salespeople are also willing to negotiate in October because the end of the year is approaching. Late in October, a determined truck buyer can get up to 8% off of the MSRP. Some discounts may even be available from May through September. Other holidays that are great for truck buyers are the 4th of July, Labor Day, and New Year’s Eve. You’re likely to find salespeople desperate to meet quotas on December 31.
The worst months to buy a new truck are January through April. February is the worst of them all, with the average discount being around 5.7%.